MARIA ROSA A. DONADO

PORTFOLIO

Two for the price of one

Since the target publications for Amanda Bynes’ dear line and Sarah Jessica Parker’s BITTEN line over lapped, it was a no-brainer to show the lines at the same time. To give each line its own distinct feel, we rented both floors of Gary’s Loft to create some separation.

The morning started off with an intimate breakfast with Amanda Bynes in the penthouse. We created a carefree environment by using picnic benches as tables with a fun and healthy breakfast of yogurt, mini waffles, and egg whites in a tortilla. Editors also had a chance to hear the inspiration behind the line straight from the horses mouth. We set up the floor so editors would walk through different vignettes, each bringing the clothing to life. To add a personal touch, we placed scrapbooks and personal photos of Amanda and friends on tabletops and bookshelves.

Downstairs, the BITTEN mannequins were ready for their close up. The mannequins were posed on a seamless background and were surrounded by professional photography lights.