MARIA ROSA A. DONADO

PORTFOLIO

From Surf to Turf

We wanted to bring the editors from the top mens magazines to Laird Hamilton’s house in Maui so they could really get a feel for what his new line Wonderwall was all about, but because of our tight budget, we did the next best thing… we brought Maui to New York.

Our goal was to not only show the line, but to make the presentation one that stood out against our competitors. We accomplished this by painting large homosote boards and pinning the clothing face-out, so editors would see the clothes as they would on a page layout. By framing the graphics from our tees and mounting them "gallery" style on the walls, the visitors were able to pay more attention to the details in the graphics. To keep with the casual theme, we built a sandbox where board shorts hung on a clothing rack and used stacks of shipping pallets as tables for props.

To compliment the décor, red wine and Maui inspired appetizers were passed as editors browsed and spoke to Laird. As a thank you, editors went home with the custom made bags, tees and flip flops from the line, and a poster of Laird riding the waves.